December 2, 2020



RAM Launches Holiday #BuyInMA Radio & Digital Campaign

RAM is kicking off a consumer awareness campaign to stress both the safety of shopping local, and the importance of spending in the local economy. The two-week #BuyInMA campaign consists of radio ads featuring Governor Charlie Baker, as well as digital ads promoting local small businesses and a significant giveaway contest to encourage consumers to share where they shop!  With consumers representing 70% of the economy, the campaign is designed to remind shoppers that not only can they safely shop locally, that it is important economically that they do so. 

Click here to download graphics and suggested posts
Click here for an overview
Click here for 30 Second Ad
Click here for 60 Second Ad
Click here for full press release

Example Post:
If you love to shop us, share about it. You could win big money! Check out the #BuyInMA 5-Star Challenge.




The 5-Star #BuyInMA Challenge is our way of encouraging shoppers to shop like jobs depend on it – but also to share.  

Click here to LEARN MORE.

Department of Labor Standards (DLS) reminds local
retailers of the state protocols and industry
requirements during the holiday shopping season.

Click here for notice.  Please download, review and follow.

NRF Campaign for COVID-19 Relief Legislation

Today, NRF launched a grassroots campaign calling on Congress to make a deal on COVID-19 relief legislation that will help retailers stay open and serve their communities. These priorities include:

  • Authorization of remaining PPP funds to be available for small businesses
  • Expedited loan forgiveness, flexibility to use PPP funds for fixed costs by small businesses, and deductibility of PPP business expenses
  • Financial stimulus through direct aid to individuals and families, and incentives to encourage a return to work
  • Liability protections to provide certainty for businesses following safe operating guidelines without fear of unwarranted lawsuits

We encourage members to utilize the NRF’s action link to amplify this message on Capitol Hill.

Thank you.